TRT World - The spokesperson of Puma sportswear has announced that the German sportswear firm will not extend its contract with the Israel Football Association and will cease its sponsorship of Israel's
![Puma to drop sponsorship of Israel's national soccer team next year, decision 'unrelated' to BDS movement | Fox Business Puma to drop sponsorship of Israel's national soccer team next year, decision 'unrelated' to BDS movement | Fox Business](https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2023/12/931/523/israel-football-team-jerseys.jpg?ve=1&tl=1)
Puma to drop sponsorship of Israel's national soccer team next year, decision 'unrelated' to BDS movement | Fox Business
![Al Mayadeen English on X: "#Puma will discontinue its sponsorship of the "Israel Football Association" after 2024 as part of the #German company's new strategy, focusing on fewer and more prominent partnerships. Al Mayadeen English on X: "#Puma will discontinue its sponsorship of the "Israel Football Association" after 2024 as part of the #German company's new strategy, focusing on fewer and more prominent partnerships.](https://pbs.twimg.com/media/GBJ-sbuW0AAjmeL.jpg)
Al Mayadeen English on X: "#Puma will discontinue its sponsorship of the "Israel Football Association" after 2024 as part of the #German company's new strategy, focusing on fewer and more prominent partnerships.
![Tremendous Pressure': Puma to End Sponsorship of Israeli National Football Team - Palestine Chronicle Tremendous Pressure': Puma to End Sponsorship of Israeli National Football Team - Palestine Chronicle](https://www.palestinechronicle.com/wp-content/uploads/2023/12/Puma_Israel_BDS.png)
Tremendous Pressure': Puma to End Sponsorship of Israeli National Football Team - Palestine Chronicle
![Puma to drop sponsorship of Israel's national soccer team next year, decision 'unrelated' to BDS movement | Fox Business Puma to drop sponsorship of Israel's national soccer team next year, decision 'unrelated' to BDS movement | Fox Business](https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2023/12/931/523/pro-palestinian-protesters-puma-boycott-2021.jpg?ve=1&tl=1)
Puma to drop sponsorship of Israel's national soccer team next year, decision 'unrelated' to BDS movement | Fox Business
![Israel, Puma and a row over who cancelled sponsorship deal first amid boycott calls – explained - The Athletic Israel, Puma and a row over who cancelled sponsorship deal first amid boycott calls – explained - The Athletic](https://cdn.theathletic.com/app/uploads/2023/12/13101908/GettyImages-1670131686-scaled.jpg)